"Susan has cost me 3 employees this year...." My client Ed called me this morning (names changed). Ed's MVP quit, because his manager (Susan) is way to blunt. So, we assessed & came up with a plan.
Read More"Well - Hire someone for that. Don't do it yourself. Either act like a business owner or fire everyone and become a solo-preneur." Chewing her big starchy bagel she motioned to me to keep going. We worked out a plan for her to hire the right person as a gig-worker to do her blogs, LinkedIn, FB, website, and more. Was it cheap? No. Did she make back her investment her first month? Not quite but months two and beyond have been FANTASTIC
Read More"Our calls are down. Our in store traffic is down. Really! And my he had the nerve to say, 'It's that time of year. Last year he said that he was why our traffic was up and now he says its not his fault it's down. He doesn't want to be held accountable for anything." - Dave A Frustrated Entrepreneur About To Fire His Current Marketing Guy
Read More"I am about to lose my business. We haven't had a sale in weeks and what we do sell is actually losing me money." - A client about to run into the worst month of his career
My client, we will call him Joe, was having a bad day, well a bad month, ok it was a bad year all around. Sales were down, way down, in fact they had hit rock bottom and stayed there. Why? Well there were a number of reasons but chief among them was that my client wouldn't do what it took to stop the downward spiral into business disaster.
Read MoreHave you ever tried to convince a client that they needed your product? I mean you were certain that your product would make a HUGE difference in their business. You sent reports, you called them, they came to events and listened. But still nothing?
Read More"You hold your sales people accountable and it's time to hold your marketing/advertising dollars accountable too."
Read More"You need to run this ad, and run it over and over so people trust you and want to buy from you." - Every Major Media Rep Since The Dawn Of Time
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